Driven to Ride

Sarah Schilke

Episode Summary

Some people seem destined for a certain line of work—a family business, for example—while others set out on a unique and unexpected career path with a specific goal in mind. Sarah Schilke identifies with the latter, the Oregon native having established early on that a life spent on two wheels in the motorcycle industry was the one and only direction for her. Schilke has been employed at nearly every level of the industry. She began her journey as a motorcycle-safety instructor, worked the parts counter at a dealership, conducted market research, managed advertising and marketing programs, negotiated strategic business alliances, and ultimately has become one of the most recognized and valued members of the powersports community. Through her varied professional path, Sarah has never stopped riding motorcycles. She is an accomplished on- and off-road rider who never lets foul weather stand in her way of logging more miles. True to her family heritage, Sarah is fluent in German, which comes in handy with her current role as vice president for SW-Motech USA, the Beaverton-based distributor of SW-Motech products.

Episode Notes

Some people seem destined for a certain line of work—a family business, for example—while others set out on a unique and unexpected career path with a specific goal in mind. Sarah Schilke identifies with the latter, the Oregon native having established early on that a life spent on two wheels in the motorcycle industry was the one and only direction for her.

Schilke has been employed at nearly every level of the industry. She began her journey as a motorcycle-safety instructor, worked the parts counter at a dealership, conducted market research, managed advertising and marketing programs, negotiated strategic business alliances, and ultimately has become one of the most recognized and valued members of the powersports community.

Through her varied professional path, Sarah has never stopped riding motorcycles. She is an accomplished on- and off-road rider who never lets foul weather stand in her way of logging more miles. True to her family heritage, Sarah is fluent in German, which comes in handy with her current role as vice president for SW-Motech USA, the Beaverton-based distributor of SW-Motech products.